Coaching with Tim Kelly

Onward AF Coaching meets you where you are on the path to changing your relationship with alcohol.

The Short Version

I'm Tim Kelly, a certified Alcohol Freedom Coach who helps individuals who are questioning their relationship with alcohol rediscover the power they have inside through compassionate, science-based support.

Our approach is compassionate, non-judgmental, and centered around your unique story — not traditional recovery methods that may not have worked for you.

Why We Do This Work

I have seen the destruction and pain alcohol can cause. My addiction destroyed my family, the most loved and treasured people to me on this earth. All were innocent victims, especially my children, who were trying to grow up and find their way in life.

I could see this happening, and no matter how hard or what I tried (I tried every option in traditional recovery), I could not stop drinking. My family and friends were there for me, but the only options they and I knew were traditional recovery methods. I was miserable and hopeless.

Then, I found This Naked Mind, and EVERYTHING changed. I read the book and joined a 30-day online group hosted by This Naked Mind-certified coaches. I rediscovered hope and my power.

Through this work, I've learned that transformation doesn't have to rely on willpower or shame. It can be compassionate. Science-based. Rooted in the power you've always had.

That's the space we hold for our clients.

How We Work

Our coaching is built on:

  • Compassionate support – so you feel heard and understood without judgment

  • Science-based techniques – using Affective Liminal Psychology to blend neuroscience and psychology

  • Transformative mindset work – exploring and dismantling subconscious beliefs about alcohol

  • "Alive" goal setting – focusing on benefits like mental clarity, improved relationships, and better health

Together, we create a path that works for you — not against you. Be curious, be aware.

Our Mission

Onward AF Coaching meets you where you are on the path to changing your relationship with alcohol. That includes either moderation or stopping drinking altogether. Our mission is to empower individuals who are questioning their relationship with alcohol by rewiring the subconscious mind. We guide you toward lasting freedom, inner peace and a renewed sense of self through compassionate support, science-based techniques and transformative mindset work.

A Few Things That Matter to Us

Living alcohol-free has allowed me to be accountable and present

I've grown deeper in my faith and experience peace and balance

I can better navigate life's challenges while appreciating life's joys

We believe everyone can rediscover the power they know they possess

Let’s Connect

Whether you're curious about coaching, exploring your relationship with alcohol, or just landed here by instinct — welcome.

Hope starts here.

© Copyright William Kelly 2025